Alliance management services

A core competence and activity of ours is to help businesses get the most out of their professional partnerships

InterMark's unique Strategic Marketing Alliance (SMA) concept is a well-proven and succesful means for network-prone companies that wish to improve their business by sharing segment knowledge and leads and reduce their international go-to-market costs considerably. Our specialized and certified alliance management consultants also conduct projects related to 1-to-1 partnering efforts. Whether in the prospecting, maintenance or the development of the alliance in question. This is done by applying alliance diagnostics, facilitating alliance best practice workshops by (e.g. Simulette sessions) and conducting alliance management training.

Alliance managment is an exciting, but also a demanding business discipline and one companies cannot afford not to master. As it has been stated: in the decades to come, managers will either be part of an alliance or compete with one.

Approximately 80 percent of top US executives consider strategic alliances to be the prime vehicle for future growth, and expect alliances to account for 25 percent of their companies’ market value within five years.

According to Paul Lawrence, Harvard Business School,

"Strategic alliances may be the most powerful trend that has swept American and European business in a century." 


If you have an alliance issue and would like to discuss how to address it, please call or fill in the form to right, click "Send", and we will contact you shortly.

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Thanks in advance for your interest in InterMark.